It's no secret that Do-It-Yourself is huge! Lifestyle shows focused on the domestic arts have morphed into entire networks, drawing millions of viewers, fueling the $600 billion industry that is home improvement, crafts, decorating and gardening. And although Baby Boomers and beyond are loaded with diy choices, Teens and Gen Xers continue to sift through lackluster repetition for hip, creative advice they can relate to. Tana to the rescue!
Through various media outlets such as Teen Magazine, Seventeen, Teen Beat Magazine, and Tana's Habitat, new lifestyle guru Tana March's creative ideas and advice already touch over 3.5 million teenagers and Xers every month. As a regular columnist for TEENMag.com and Seventeen.com, the most visited teen destinations on the web over CosmoGirl, gURL and Alloy, Tana's weekly do-it-yourself column Su Casa has made its home in the top 10 most popular pages on these sites since its inception. So popular, in fact, Tana was named Teen Magazine's Do-It-Yourself Editor-at-large and rewarded with her own page, You Do It, which appears monthly in Teen Magazine print. The overwhelming response to Tana's resourceful ideas and charm has earned her a second monthly print feature, Homegirl. This high profile, 5-page celebrity interview covers pop idols' interior style and decorating philosophy, dedicating one page to merchandise editing, a.k.a. Tana's Top Picks To Decorate Like A Star. Most recently, Tana's expert advice has been added to the monthly slate at Teen Beat Magazine.
Tana's lifestyle website, TanasHabitat.com, has grown into a premier destination for Teens and Gen Xers looking for tips on everything from decorating your home to changing the oil in your car since its unadvertised launch in February of 2001. Designed and conceived by Tana and a dedicated group of moonlighters from MicroSoft, Corbis and Starwave, steady increases in traffic with a high percentage of return visitors has generated meaningful relationships and trust in Tana's cool, unconventional and unbiased brand of advice. An interactive television component to Tana's Habitat is under consideration and Tana is currently in discussion with HarperCollins to publish her series of "life manuals." Her expertise has been profiled in a range of publications from Girls' Life to Entrepreneur and Tana's frequent appearances on HGTV continue to strengthen her brand.
We all know young people are driven by cool. And Tana is that. But her evolving style, accessibility and abundance of ideas are also inspiring resourcefulness and creativity at a mentor level. Let Tana's familiar, trusted, unbiased voice give your audience what they're looking for:
- Weekly expert advice from Tana offers how-to instructions for inexpensive, trend driven do-it-yourself projects.
- "Ask Tana" offers personalized answers and directions for reader questions.
- Tana's adaptable articles are perfect for a variety of channels from Teens to Teen Parenting, Home Décor to DIY, Women to Style and Fashion.
The current economic climate in conjunction with growing environmental concerns make now the perfect time to stress ingenuity in content. Give your readers something they can use. Use Tana as a tool to sell current advertisers' merchandise through sponsored content. Take advantage of Tana's visibility in TEEN, Seventeen and Teen Beat and the benefits of her already established and growing following to compliment your own marketing campaigns. And as these markets begin to unlock unrealized advertising opportunities and potential, you, too, will understand why resourcefulness pays.
contact: tana@tanashabitat.com
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