Attention spans are getting
shorter and shorter. No longer are we willing to stop and smell the roses.
We want immediate aroma so we can say we smelled it and move on to the
next thing. It's as if we're afraid we're going to miss something, but
what? Certain things in life need more than a quick whiff.
In the early 80s MTV emerged with its never-ending stream of music videos
with quick edits that quickly defined pop culture. With 500 channels
only a click away the urgency to capture the audience within the first
five seconds became the goal of everything and everyone. No longer are
we willing to wait. We want everything now.
With each tick-tock of the clock another second passes, and possibly
time wasted. But so what? Sometimes in wasting time we have the best
time. |