Aye Jay Morano, like many art-minded young
parents, found among the perks of fatherhood a chance to get reacquainted
with an early love: the coloring book. But Morano found the typical books
rather uninspired, so the longtime poster artist and sometimes rapper
began to work on creating something a little more relevant that both
he and his son, Cohen, could enjoy. Combining a longtime love of music
with his newfound interest in children’s art, Morano, 26, created
the Gangsta
Rap Coloring Book—17 portraits of rap mainstays and
pioneers like Snoop Dogg, Eazy E and Schoolly D.
The rap coloring book became a labor of love, with Morano handling
not only the penciling and inking duties, but also self-publishing the
book. His hard work paid off, with the book selling more than 4,000 copies,
according to Morano, and generating enough buzz to inspire a sequel,
of sorts. Morano’s next book, Indie Rock Connect The Dots, will
continue with the musical theme, spotlighting the non-mainstream music
world for kids and giving music-loving grown-ups a chance to revisit
their youth.
From concept to coloring book
The Gangsta book wound-up bringing national notoriety for Morano, 26, after
its release in September of last year. But three months before that, it was
just an idea. With no blueprint on how to put together such a project, Morano
worked hard and learned as he went.
First, Morano came up with a list of rappers who he thought should
be included in the book, getting opinions from friends and others knowledgeable
about the rap scene. This part was easy, as Morano has been a mainstay
on the concert scene in his hometown of Chico, Cal for years, either
performing or making concert posters.
Then, Morano began the work of drawing the individual portraits, using
pencil and ink. Finding time was a struggle, between his day job clerking
at a local music store and parenting duties. Morano worked during his
lunch break, although he found the best time to work was after his son
went to bed. Each drawing took between an hour and a half to five hours,
depending on the complexity.
Once Morano finished the portraits, he had to figure out how to physically
put a book together. With a limited budget, Morano just made photocopies
of his art at a local copy shop, bought a fancy stapler, and began to
put the books together himself. “I didn’t have a lot of money,
which is why it’s so short, basically out of necessity,” said
Morano. He quickly made one concession, however, realizing it was worth
the money to pay a copy shop to actually staple the books together. Even
then, “it was relatively affordable to make the first couple of
hundred…it was a couple hundred dollars, not a huge risk. Paying
for the books was my only real goal,” said Morano.
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